Internet Marketing

Emarketing Consultancy Services

Cydezines offers emarketing consulting and strategic planning through qualified marketing consultants who will carry out in-depth research and provide clients with a detailed action plan, practical steps and advice to achieve the best online results going forward. You will be provided with measurable targeted emarketing programmes to take the promotion of your website to the next level.

Services provided include:

  • eMarketing Planning
  • Advanced Web Analytics
  • Search Engine Optimisation
  • Pay Per Click Advertising
  • Email Marketing
  • Social Media Optimisation
  • Website Design & Structure Consulting for eMarketing & SEO
  • Integrated Online/Offline Marketing Planning
Search Engine Optimization (SEO)

Search engine optimization involves improving your rankings in the organic (free) search results and consists of techniques which determine how and where your site can be improved so your target market can find you more easily.

Our search engine optimization services are provided by our emarketing consultants and they offer the following:

  • Multi country optimization campaigns
  • Indepth review of your site content
  • Technical advice on SEO friendly website design and structure
  • Content development
  • Advanced Keyword research
  • Quality link building campaigns

Our consultants use ethical ‘white hat’ optimization techniques which all adhere to search engine guidelines to avoid the risks of you being blacklisted or removed from the indexes.

Advanced Web Analytics

Online marketing is emerging as the most measurable form of marketing available and this is largely due to analytics. The recent emergence of free analytics tools has brought a wealth of information to businesses and individuals and there is no reason why any emarketing initiative should go unmeasured both in terms of response, resulting direct traffic from each campaign and finally conversion statistics.
Analytics allow you to see how well your site is performing- how many people are signing up to your newsletter, how many are purchasing your key products online, how many of those purchasing are coming from which search engines, how many are referred by your supplier’s banner ad – allowing you to immediately see which clients are the best ones for you, as well as where and how they are finding you, so you can better allocate and optimise your marketing budget.
Our emarketing consultants can provide set up and configuration of analytics to enable you to truly track the success of your website in terms of your objectives, online initiatives and also your offline campaigns.

Pay Per Click Advertising

Pay per Click or Paid Search marketing is about placing advertisements or sponsored links next to related search results. This is typically done through services such as Google Adwords. You can buy key phrases or search terms for your industry and have your ad appear next to the results for this term, which you deem important to your key clients. You only pay if someone clicks on your ad, so you are essentially only paying for very targeted traffic.

The main advantage with a paid search campaign versus organic search engine optimisation is the speed with which it can be developed – literally in hours you can appear near the top as it only depends on the cost per click for each term. Organic SEO can take from several weeks to months to a year to achieve results, depending on the competitiveness of the market.

There are a variety of Pay Per Click advertising vehicles available and we will help you determine which tool or combination of tools is the best for your target markets.

Our emarketing Consultants offer the following services

  • Campaign Planning for Paid search marketing
  • Creative testing and optimisation of ads for Paid Search Marketing
  • Multi-country campaign consulting and advice

Emarketing Planning

In order to provide this service, our emarketing consultants will work closely with your own senior or marketing management to help you develop or fine tune your overall emarketing strategy.

A complete emarketing strategy plan can be devised including campaign action plans and its purpose will be to improve, raise awareness of your website and increase your return on investment.

A detailed site performance analysis will be undertaken and your plan will provide you with suggested targets, tactics & tools to bring you more quality prospects. Recommendations on how you can improve the structure and navigation of your site for customer retention will be included and full timeplans including actions and specific practical suggestions will provide you with a practical hands on report for you to achieve results quickly.

This report also includes:

  • Key website performance indicators & online SWOT analysis
  • Integration with offline marketing strategies
  • External , Internal, Customer & Competitor Analysis
  • Targets, Tactics & Actions Plans for website design, content & traffic building